Execution: Bare.pr invited a selection of key beauty editors to join trilogy for lunch at the Hilton’s White restaurant to view and informally discuss the new range.
This gave the beauty media first-hand information on the new range and the opportunity to preview and trial the products before they hit the shelves in April. White restaurant was chosen for this launch specifically as the waterfront views and white theme of the restaurant synergized with the new trilogy range and provided a clean and prestigious environment for the launch.
Media received: $62 000+
Placements received in all major print titles, including Fashion Quarterly, Next, Beautiful You, Cleo, Woman’s Day, New Idea, Kia Ora, Viva, Sunday Magazine and more. The new range was also covered on a range of popular internet sites including Thread, Mix It Up and NZGirl.
