PR is a long term conversation strategy - your voice and who you are and what you stand for is imperative, especially in today’s media landscape.
Being a long term conversation strategy, public relations builds brand value, relationships and advocates.
We nurture relationships with media and Influencers to ensure a brand has advocates and avenues through which to communicate messaging.
We know that Rome wasn’t built in a day, so we work closely with each client to shape how people think about their brand or service, ensuring consistent messaging but also forming relationships that will help the brand in its longer term goals.
We are natural connectors and part of the drive to educate consumers to think differently. How you communicate has the power to shape the way people perceive your brand, service and relevance in their lives, the long term connection and mutual trust.
Our Services:
Public relations
Public relations is a strategic communication process that builds mutually beneficial relationships between a brand or entity and their publics, it also all encompassing. It is identifying the what, why and how, that so often can go unseen. We work with you to uncover and develop a robust PR and communication strategy, establishing a thorough and considered plan that translates to your business and social objectives.
Strategy
Strategy is a framework that helps us to establish your business goals and objectives. From there, we develop a PR and communication strategy that meets those key goals and objectives. Your strategy will provide the roadmap for everything we do, from the audience, the stakeholders, to the messaging and the tactics. The strategy will also provide you with insights into target audiences and messaging that you can apply across all of your marketing activities.
Media relations
Our role is to understand what media and their readers, viewers and audience are interested in, and how they want to be told. We liaise with media on a daily basis and can advise on the right platform and channel for a range of announcements, events and PR opportunities. Media relations is an excellent way to maximise marketing exposure. Our team are experts at providing media with the level of detail and data needed to enable your brand story to be told successfully and accurately.
Events and experiential experiences
We bring many years’ of experience in designing bespoke and curated, one-off and multi-day, events by identifying the audience, stakeholders and objectives. Events are the opportunity to immerse media and key stakeholders in your brand and create an experience that will deepen their understanding and knowledge. They are also the opportunity to capture content and connect. From guest lists and complete event management, to adding a PR touch to an existing event our team, can help you maximise your event marketing opportunities.
Content Creator and Influencer engagement
The content game is forever changing. We work with a number of highly engaging content creators and influencers who recognise the requirement to understand the problem your products solve. We can help you establish relationships that provide captivating and educational content, which result in long term value.
Copywriting
From fleshing out the story and brand key messages, to simply reinforcing your latest product release, our team of experienced copywriters revel at the opportunity to discover brands and put pen to paper to tell the story behind them. At a time where promoting your product in both print and the digital space is essential, the value of compelling and relatable written copy has never been higher. The service we provide extends beyond PR, and with the ability to view your brand from a vast range of stakeholder and demographic points of view, we can assist with all aspects of copywriting.
Media Training
You often don’t know you are going to need to be media trained when you go into business, but it can change overnight. These opportunities can provide endless content and exposure for your business, if handled in a way that concisely communicates your brand strategy. Our experienced team provide support and refreshers for one-off interviews. Through our long term relationships with media trainers and advisors, we can recommend the best support based on your needs. From crisis management to product releases and general media exposure we are excited to help you navigate the world of media to grow your brand.
Social Media
Every business and company needs a social presence across digital platforms and it should form part of a communication strategy. It is the opportunity to speak to what should be engaged audience. We can plan, create and publish content, or establish social assets and provide content for your own management.
Sponsorship
Whether it is forming an opportunity on your behalf, or leveraging an existing sponsorship, we can work with you on the objectives through to public relations opportunities, stakeholder engagement and cross promotion. Sponsorship is about identifying synergies between brands, this mutually beneficial relationship should extend to providing added media opportunities. By working with us to establish a sound sponsorship strategy, you can provide confidence to supporters that their investment will be adequately marketed through relevant online and offline media channels.
Advertising
As part of your communications strategy we can plan, create and manage media placement and copy across multiple channels. Being able to see a return on your advertising investment requires a considered and strategic approach. With the right advice you should be able to maximise your financial investment with supporting editorial or other added extras that are not always widely available. Because we have long term relationships with media, when considering advertising in mainstream or independent media, we invite you to get in touch for a no obligation chat.