Execution: To spread the word on a nationwide series of Inika Beauty evenings bare.pr approached a range of local magazines, newspapers and radio stations in each area where the road show was set to hit to spread the word of the event. Through offering exclusive interviews with Inika’s founder, Miranda Bond, and supplying the media with tickets to the event, bare.pr received a great response – gaining extensive coverage of each event in all communities involved.
Media received: TBA
Given the short deadline this was pulled together in bare.pr were thrilled to receive radio coverage of the event in all regions that the road show visited. The events also became a hot topic among popular beauty bloggers and social networking pages, which was key to spreading the word about these public events. Many community newspapers and magazines also picked up the event, with some editors even attending the event in their community and then writing a review on what they had learnt.
