Execution: To raise public awareness about the plastic waste that fills our oceans, and the short supply of sustainable recycled plastic, Electrolux launched a joint New Zealand venture with eco-friendly designer Starfish, through a colourful and compelling Vac from the Sea campaign.
Globally Electrolux’s Vac from the Sea campaign sees plastic debris gathered from vulnerable marine habitats, and produced into limited edition vacuums.
This year, bare.pr coordinated a New Zealand version of Vac from the Sea. This campaign saw Electrolux team up Laurie Foon of Starfish, who kindly designed the vacuum cover for Electrolux, using the recycled plastic collected by Electrolux and from local beaches in Auckland.
The joint-venture between Electrolux and Starfish was softly introduced at New Zealand Fashion Week, where the show began with girls vacuuming the Starfish runway with new Electrolux Green Vacuums.
The New Zealand edition of the Vac from the Sea will be officially launched to the public in weeks to come, but in the meantime the journey so far, has been documented and can be viewed here
